21 years of senior media leadership. Now on your terms.
47% increase in sales on national retail launch
$2.83B+ in assets under managed media strategy
1M+ accounts driven in under 4 months
I've spent 21 years planning and buying media, the last 14 as VP of Media at an Austin agency, running strategy for clients from state government to national CPG launches. Co/Efficient Media brings that same senior-level thinking to agencies who need a fractional media department, and to brands who need a strategist who also knows how to execute.
Where's this one going, the homepage hero or another spot? Send over the rest and I'll clean them up the same way.
Two ways to work with me.
CHOOSE YOUR PATH
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Fractionalize your media department
Embed senior media leadership into your agency without the added headcount. I plug in as your strategic media team across client accounts.
Planning
Buying
Optimization
Reporting
Pitch Support
The way an in-house VP of Media would, minus the full-time overhead.
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Consulting and hands-on execution
Get a media strategist who doesn’t hand you a deck and disappear. I build the plan and run it. With the judgement that comes from two decades of campaign experience
Full Funnel Strategy
Media Buying
Channel Allocation
Performance Reporting
Built on 21 years of experience across CPG, Healthcare, Financial Services, Entertainment and Government.