21 years of media from Madison Avenue to 6th Street.
I I started my career negotiating national cable and broadcast deals in New York — first at Mediavest Worldwide, then at Mediacom, where I worked accounts for Procter & Gamble, Mars (M&M's, Twix, Snickers), GlaxoSmithKline, Heineken, Dos Equis, and Lindt/Ghirardelli, and managed a team of junior planners along the way.
I moved to Austin in 2011 and spent the next 14 years at Door Number 3, an Austin creative agency, rising from Media Director to Vice President of Media & Growth Strategy. I was the strategic lead on media for the agency's entire client portfolio — building campaigns, presenting to executive-level clients, and representing the agency in new business pitches.
In January 2026, I founded Co/Efficient Media to do that same work without the agency layer in between — as a fractional media partner for agencies who need senior strategy without a full-time hire, and as a hands-on consultant for brands who want a strategist who also executes.
A few things I’ve done along the way.
Drove a 47% incremental sales lift for Brutus Bone Broth's national Target launch, using a matched control-store methodology to isolate media's true impact
Led media strategy for Texas's state-sponsored 529 and ABLE plans for 12 years, helping enrollment grow by an average of 9.1% annually and managed assets 2.6x to over $2.83 billion
Drove 1M+ new account creations for the Texas.gov TxT app in under four months — 4x the original 8-month goal
Built a lookalike-model acquisition campaign for First United Bank that delivered 1,200+ new account openings against a goal of 500
I hold a B.S. in Business Administration from Auburn University, and I'm Google Analytics Certified and certified in Google AdWords.